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Written by Kimberly Vanzi

September 24, 2025 at 7:05:12 PM

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Your Website Should Reflect YOU—Not Just Another Template

Updated: Jul 15

 

Why My Designs Go Beyond Just a Website Template

When I take on a project, I don’t just build a website, I design a brand experience. Every element, from the colors to the layout to the messaging, is carefully designed to reflect who you are, what you do, and why it matters.


I could design a quick website with a template and call it a day. But that’s not how I work. I ask questions, dive deep, and help bring your entire brand vision to life.

 



Branding, Design, and Strategy: A Complete Package

Looking back at my past projects, I see that the businesses that have come to me weren’t just looking for a website—they were looking for a brand presence.

 

  • We crafted their brand identity together: choosing the right colors, fonts, and style to communicate their business personality.

  • We designed logos that felt meaningful: not just symbols, but representations of their mission.

  • We built their websites with strategy in mind: ensuring every page was designed for engagement and conversions.

  • We thought about marketing from day one: their website wasn’t just a digital brochure but an actual business tool.

 

Of course, I can just build a template website if that’s all you need. But what makes my work different is that I think beyond the site—I think about your business as a whole.

 

I ask questions like:

What is your mission? What do you want your brand to be known for?

Why do you want these particular colors, and how do they emotionally connect with your audience?

Who is your target audience, and what do they need from your website?

What’s your long-term goal? How will your website grow and adapt to support your business in the future?

 

These aren’t just surface-level questions; they’re the foundation of a website that feels uniquely yours.

 

How This Shaped My Website

 When I sat down to revamp my website, I didn’t just want to refresh the layout, I wanted it to truly reflect who I am as a designer.  


I didn’t just pick colors randomly, I chose rich, bold hues because they represent creativity, vibrancy, and impact. My website showcases this precisely.


Why Color Matters in Web Design

I’ve never been one to work in all white, whether it’s my home, my designs, or my website. I need color, movement, and energy. That’s what makes things come alive.


The same applies to websites. A vibrant, well-balanced color palette can make your brand feel more dynamic, inviting, and memorable.


For my website, I wanted rich, deep colors that give a bold, professional look while still feeling creative and engaging. Think peacock feathers, a mix of sophistication and energy. That’s exactly the feeling I wanted to capture.

 




Does your website reflect your brand’s personality?

If not, it might be time for a refresh.



 

Your Website Shouldn’t Be Cookie-Cutter: Unless That’s What You Want

There are plenty of website templates out there. If you want a site that looks like everyone else’s, I can absolutely create that for you.


But ask yourself this:

  • Will that help you stand out?

  • Will your brand be memorable?

  • Will people instantly recognize your unique value?

 

A copy-paste website won’t set you apart from your competition. Your business is unique, and your website should reflect that.


Don’t just rely on SEO alone—memorable impressions leave lasting thoughts. That’s why I designed my site to be bold, interactive, and visually engaging, because that’s who I am as a designer.

 





Interactive Features: More Than Just a Pretty Design

A great website doesn’t just look good; it keeps people engaged. That’s why I incorporated interactive elements that go beyond simple scrolling.

 

The Opening Door Effect → Instead of just clicking a button, visitors get a sense of discovery, reinforcing the idea of opening new possibilities.


Deck of Cards Animation → Rather than a standard list, my services are presented in a way that feels dynamic, layered, and visually intriguing.

 

These aren’t just fancy effects. They’re about engagement. They showcase my ability to push Wix Studio to its full potential, whether through animations, custom coding, or advanced Wix Studio features.


If your site keeps visitors interested, they’re more likely to remember you, trust you, and take action.




This is how I approach every project, whether you need a full brand build or a custom website that stands out.




I bring this same custom, strategic approach to every site I design. Whether you want something vibrant and creative or polished and professional, I aim to ensure it fits YOU, not just another template.

 


Website offer ad on dark blue background. Two flyers detail special rates and referral bonuses for web design services. Laptop and phone shown.

Now, I’m Opening Two Special Website Design Slots!

Do you need a website or a redesign?

I’m offering two limited slots at a special rate for website design for expat entrepreneurs, creative businesses, and boutique brands.


Here’s What You Get:

  1. Custom Website Design – Tailored to your brand & business goals

  2. SEO-Friendly Setup – Helping your site rank on Google

  3. Mobile-Optimized – Looks great on all devices

  4. Fast Turnaround – Get online quickly


Do you have a website, but do you know someone who needs one?

BONUS: Earn €100 for Every Fully Booked Referral! Do you know someone who needs a website? Send them my way, and if the person you refer signs a contract and pays the deposit, you’ll get €100 as a thank-you!

 




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About the Author – Kimberly Vanzi

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Also known as Kim Vanzi, KLVanzi, and occasionally even Kimberley Vanzi (thanks, autocorrect) — I’m a Certified UX Designer, Website & Branding Specialist, and proud Expatpreneur based in Italy.

 

Through my creative platform Creavanzi, I help entrepreneurs and creatives build impactful, user-friendly websites and bold brand identities that connect with their audience.

Let’s bring your ideas to life with SEO-ready design, standout branding, and smart digital strategy.

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