See What’s Possible for Your Brand.
Over the years, I’ve helped businesses and creative professionals build strong brand identities, develop effective websites, and create marketing strategies that deliver results.
Today, I focus on designing versatile website templates and custom-built sites that make it easier for you to launch or improve your online presence, without the overwhelm.
Whether you need a fully tailored design or a ready-to-use template, here’s a look at how I can help transform your ideas into a professional, high-performing website.
If your current website isn’t performing as expected, or you don’t have one yet, I can help. Get in touch and let’s build the site your business deserves.
Scroll down to see full project stories.
Or jump ahead to explore my ready-made website templates.
Artsy Kicks Collaborative Project
This bold, animated sneaker-themed eCommerce website template was designed collaboratively in Wix Studio and began as an idea based on AI-generated painted sneaker visuals. From there, the project expanded into a full multi-page layout with motion, product image integration, and a user-friendly experience across devices.
Working alongside three other collaborators, we layered in animations, adjusted layout structures, created testimonial and FAQ sections, and built a creative header using Wix Studio’s Parallax and Marquee tools. I served as the lead designer and project manager, created the logo, entered and organized all the products, and ensured full responsive functionality across desktop, tablet, and mobile.
This project was a great exercise in flexibility, communication, and multi-vision collaboration. Some features, like checkout and chatbot, were intentionally left inactive due to the limitations of a free Wix plan, but the site demonstrates how a concept can grow into a lively and creative e-commerce experience.
View the project's details on my blog post
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Landing Page Strategy: Designed the landing page as an engaging entry point that previews key sections such as the collections, reviews, and featured sneakers—helping users quickly connect with areas of interest.
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Product Display System: Products were manually entered and organized into categories with dynamic galleries and hover animations to give the site a stylish, interactive edge.
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Review & Testimonial Section: Designed an animated review section with clickable interactions that allow users to explore feedback per sneaker collection and navigate to individual reviews.
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Collaborative Design System: Fonts, colors, and page structures were developed through collaborative feedback loops, balancing individual ideas into a unified visual style.
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Responsive Design: Fully optimized for desktop, tablet, and mobile using custom layout adjustments to preserve animation and readability.
Our World Travel Logs
This project highlights the redesign of a travel blog website on Wix Editor, emphasizing SEO optimization, navigation improvements, and integration of Etsy and Bookshop.org widgets to boost product visibility.
The redesign process focused on enhancing the user experience while promoting eco-friendly travel logs crafted from sustainably sourced paper. While the final published site in October 2024 reflects changes made by the client, the examples showcased here illustrate my original design concepts and planned features.
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Landing Page Overhaul: Transformed the landing page into a hub of excerpts from all major sections, allowing visitors to quickly decide whether to explore travel logs, books, or blog articles.
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Etsy Shop Integration: Instead of linking to an external shop, the revised Etsy page and Bookshop.org products were directly incorporated into the site, drawing traffic before linking to purchase options.
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Navigation Improvements: Corrected navigation issues and streamlined user pathways for improved engagement.
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SEO Optimization: Integrated more SEO-focused text to improve organic search performance and attract relevant audiences.
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Responsive Design: Although developed on Wix Editor, efforts were made to create layouts that displayed effectively on mobile devices, balancing typography and color for visual appeal.
Our World Travel Logs
This project highlights the redesign of a travel blog website on Wix Editor, emphasizing SEO optimization, navigation improvements, and integration of Etsy and Bookshop.org widgets to boost product visibility.
The redesign process focused on enhancing the user experience while promoting eco-friendly travel logs crafted from sustainably sourced paper. While the final published site in October 2024 reflects changes made by the client, the examples showcased here illustrate my original design concepts and planned features.
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Landing Page Overhaul: Transformed the landing page into a hub of excerpts from all major sections, allowing visitors to quickly decide whether to explore travel logs, books, or blog articles.
-
Etsy Shop Integration: Instead of linking to an external shop, the revised Etsy page and Bookshop.org products were directly incorporated into the site, drawing traffic before linking to purchase options.
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Navigation Improvements: Corrected navigation issues and streamlined user pathways for improved engagement.
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SEO Optimization: Integrated more SEO-focused text to improve organic search performance and attract relevant audiences.
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Responsive Design: Although developed on Wix Editor, efforts were made to create layouts that displayed effectively on mobile devices, balancing typography and color for visual appeal.
Tuscany Bridal Beauty Stylists
A custom website for a bridal hair and makeup stylist specializing in destination weddings in Italy. Designed for expat brides, the site streamlines booking, showcases expertise, and enhances brand identity with custom branding, responsive design, and SEO optimization.
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Clear Service Presentation – A dedicated portfolio and structured layout highlight the stylist’s expertise.
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Seamless Booking Process – Simplifies online inquiries and appointments for international brides.
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Optimized for Growth – Strong SEO strategies increased traffic, inquiries, and client engagement.
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User-Friendly Experience – Responsive design ensures smooth navigation across all devices.
Language Studio Saluzzo
A custom, professional website for Language Studio Saluzzo, showcasing language and translation services with custom branding, multilingual functionality (Italian & English), and an intuitive user experience.
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Multilingual WordPress Development – Seamless integration of Italian and English for wider accessibility.
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SEO-Optimized Copywriting – Content designed to improve organic search rankings and attract relevant traffic.
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Branding & Visual Identity – Custom-designed logo, course flyers, and engaging website graphics.
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User-Friendly Navigation – Simplified course browsing and service information for a better user experience.
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Content Strategy & Launch – Despite budget constraints limiting ongoing social media and blog content, the website itself became a strong foundation for future digital marketing efforts.
Firenze Moms 4 Moms Network
Firenze Moms 4 Moms Network, a digital community for expat moms. Founded in 2004, Firenze Moms 4 Moms Network has grown from a small support group into a thriving international platform for expat mothers in Florence. I built, managed, and expanded this community, overseeing website development, branding, content creation, social media, and marketing strategies to establish it as a go-to resource.
Impact:
With 1.8K Facebook followers, 980 discussion group members, and 471 active participants, the network has become an essential hub for moms navigating life in Italy. This project showcases my expertise in website development, branding, content strategy, and digital marketing to create an engaging, high-impact online community.
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Website Development & Growth – Built and expanded the site from 26 to 71 pages and published 437 posts over the years.
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SEO & Organic Growth – Over 54% of traffic comes from organic search, driving visibility and engagement.
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Branding & Identity – Designed logos and visuals for the network and its subgroups.
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Community Management – Led engagement through newsletters, social media, and discussion forums.
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Platform Expansion – Launched sister sites in Rome, Lucca, Siena, and Perugia, extending reach.
Explore My Fully Designed Wix Studio Templates
Browse my curated collection of professionally designed Wix Studio templates, created with small businesses and artisans in mind. Each template is fully customizable to reflect your unique brand, combining responsive layouts, intuitive navigation, and eye-catching design. Perfect for small businesses such as pottery makers, jewelry sellers, photographers, and other artisans, these templates are crafted to showcase your creativity and connect with your audience. Choose a template from my collection, and let’s personalize it to bring your vision to life!
Take a look!
Does a template catch your eye?
Dreaming of something entirely different?
Let’s talk about your perfect website.
Cafe & Restaurants
Category
Restaurant
Designed for restaurants and food delivery services.
Quality Features
These built-in features are ready to use and fully customizable to suit your brand and website goals.
Reservations
Make table or event reservations.
E-commerce
Purchasing products directly on site
Events
Event creation and management
Destination Bride
Category
Bridal
Templates tailored for bridal businesses including wedding planners.
Quality Features
These built-in features are ready to use and fully customizable to suit your brand and website goals.
Events
Event creation and managment
Blogging
Blog section for content sharing
Booking
Booking appointments or reservations
Echoing Souls of Tuscany
Category
Touring
Ideal for travel agencies and guided tours
Quality Features
These built-in features are ready to use and fully customizable to suit your brand and website goals.
Booking
Booking appointments or reservations
E-commerce
Purchasing products directly on site
Blogging
Blog sharing for content sharing
Tuscan Sun Rides
Category
Touring
Ideal for travel agencies and guided tours
Quality Features
These built-in features are ready to use and fully customizable to suit your brand and website goals.
Booking
Booking appointments or reservations
E-commerce
Purchasing products directly on site
Blogging
Blog sharing for content sharing